Wow! What a roller coaster ride Eastleigh was. On the night of the by-election I only got 4 hours sleep because I was so excited and nervous. Now it is time for the analysis. I have been leafleting for three years and now the world is becoming increasingly digitalised. I wonder if leafleting is becoming outdated?
Leafleting takes up time and money. It is dependent on volunteers and although there were plenty in Eastleigh there won't be enough people in the general election because Eastleigh was a one off where people came from everywhere to help out. Leaflets are a good way of communicating with voters in detail but beyond the first leaflet there maybe a law diminishing returns. Even in Nick Clegg's morning after speech he apologised to voters for the amount of canvassing they were bombarded with. I think that face-to-face canvassing is still vital because the voters general reactions and thoughts to our policies can only be gauged from talking to them. The same applies to telephone banking too.
Cancer research has its own app where people can contribute ideas for cancer research. Maybe we could have an apps in local areas instead with reduced leaflets and a national app whereby people enter their location and give the party their thoughts on Lib Dem policy. Perhaps this is a way forward which utilises the digital world and will allow the party to reach people.